AnaTechINC - OOFOS History


OOFOS was the brainchild of a team of footwear veterans and friends, who had been on the forefront of the athletic footwear and the running shoe boom in the 70s and 80s.  They felt there was a need for footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces.

Athletic shoes offer rebound and energy return; their design and materials used, help the athlete spring forward when exercising.  What was missing was a material that could do the opposite: actually absorb shock after a workout.  Their dream was to find the perfect footwear that would change the definition of comfort for the 21st century athlete.

Their pursuit led them to a renowned Korean chemist, who had been manufacturing foam material for athletic shoes, football helmets and other applications supplying all of the major international athletic brands.  The chemist’s mother suffered terribly from arthritis so he had created an impact absorbing foam to help alleviate the pressure on her body.  The results were astounding.  While wearing these shoes her pain was gone, whether she was standing or walking.  Further tests on his factory workers' proved successful.  They found the new foam shoes eliminated any leg and foot pain, even after an entire shift of work standing on their feet.

After two and a half years of tireless development, they had a breakthrough on their hands.  They had successfully combined the revolutionary foam technology with a perfect biomechanically engineered footbed.  When prototypes were tested, they prompted those wearing them to acclaim, “OOOO!  These feel amazing!”  The play on words was too good to resist, and OOFOS Recovery Sandals were born.  OOFOS footwear can truly make your hard-working feet and body feel better.

The OOFOS brand launched in the US late 2011 and rapidly became a hit.  Sales in the US doubled every year as more and more people Feel the OO and fall in love with their OOFOS!

It was time to go International!

Anatech, Anatomical Technologies Inc. took on the exclusive Canadian distribution for the OOFOS line of Recovery Sandals early in 2014 and the first Canadian shipment arrived in March 2014.  This was a perfect way to celebrate the 30th anniversary of the company. The launch was an incredible success and because of the extraordinary efforts of our sales force, Anatech was awarded the OOFOS 2014 Distributor of the Year in October that same year. Since arriving in Canada, OOFOS are now available in over 100 stores across Canada in a wide variety of channels.